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Why Clients And Their Ad Agencies Behave Badly
Why is the client/ad agency relationship so complicated and fraught with drama on both sides? Seemingly, the business relationship between clients and their marketing agencies seem to have...
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Brand Building: Fear Decisions By Committee
In his autobiography, “Confessions of an Advertising Man," legendary advertising pioneer David Ogilvy, tells how he was once invited to a corporate meeting to compete for a major account. When he...
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Brand Marketing Shift: Attitudes Follow Behavior
The debate over which comes first, attitudes or behaviors, has been going on for a long time. But a lot of recent evidence seems to be tipping the scale in favor of behaviors, which is to say that,...
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Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand...
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Brand Building Through Mergers And Acquisitions
Relationships are becoming more one on one; communications are becoming faster and more frequent; customer loyalty cycles are becoming shorter – and yet organizations, returning to merger mode after...
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The End Of Brands?
I recently read a New Yorker article entitled “Twilight of the Brands” written by James Surowiecki. In it, he posits that with the advent of the Internet and the comparison shopping and consumer...
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Brand Strategy Or Brand Paperwork?
Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness. While applauding the advances in turning brand into a recognized commercial activity, Swystun...
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The Murky World Of Media Agency Kickbacks
Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to...
View ArticleClik here to view.
Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand...
View ArticleClik here to view.
Brand Building Through Mergers And Acquisitions
Relationships are becoming more one on one; communications are becoming faster and more frequent; customer loyalty cycles are becoming shorter – and yet organizations, returning to merger mode after...
View ArticleClik here to view.
The End Of Brands?
I recently read a New Yorker article entitled “Twilight of the Brands” written by James Surowiecki. In it, he posits that with the advent of the Internet and the comparison shopping and consumer...
View ArticleClik here to view.
Brand Strategy Or Brand Paperwork?
Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness. While applauding the advances in turning brand into a recognized commercial activity, Swystun...
View ArticleClik here to view.
The Murky World Of Media Agency Kickbacks
Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to...
View ArticleClik here to view.
How Marketers Can Change Agency Culture
In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women...
View ArticleClik here to view.
Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand...
View ArticleClik here to view.
Brand Strategy Work Is No Job For Ad Agencies
The world of marketing has evolved, and today the companies that supply marketing communications and brand strategy are very different. There was a time when ad agencies were also the chief brand...
View ArticleClik here to view.
The End Of Brands?
I recently read a New Yorker article entitled “Twilight of the Brands” written by James Surowiecki. In it, he posits that with the advent of the Internet and the comparison shopping and consumer...
View ArticleClik here to view.
Brand Strategy Or Brand Paperwork?
Recently both Jeff Swystun and Mark Ritson took aim at the brand industry with characteristic frankness. While applauding the advances in turning brand into a recognized commercial activity, Swystun...
View ArticleClik here to view.
The Murky World Of Media Agency Kickbacks
Just over a year ago Jon Mandel, the former CEO of media agency Mediacom, stood up to speak at the Association of National Advertisers media conference in Miami. Mandel was the fourth of four to...
View ArticleClik here to view.
How Marketers Can Change Agency Culture
In 2016 Avi Dan a NY based Agency search consultant wrote an article in Forbes titled Why Aren’t Women Starting Their Own Ad Agencies? The thrust of his discussion acknowledged the increase in women...
View Article
